(September 20, 2016)
"Free offers access for all, but…
Pay TV can offer premium content, but at a cost
The ‘hybrid’ alternative
.... Free TV is no longer enough, and the traditional Pay-TV providers simply cost too much and don’t provide access to the new and exciting services available.
By implementing a hybrid free TV with access to premium content at the touch of a button model, operators have an opportunity to secure a growing and technologically knowledgeable demographic that is prepared to leave a provider that doesn’t give them what they want – choice.
Source:
http://www.digitaltveurope.net/602202/the-hybrid-route/
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