4K TV & OTT goes to Mass Market (Netgem 4K, UHD TV, IPTV, VOD, multiscreen, 2017)

(4 JAN 2017)

"...With demand growing to provide high quality and high bandwidth content, 2017 will see telecoms operators harness their infrastructures to begin offering more 4K and OTT-delivered content to the mass market and truly act as differentiators to consumers....

"(...)

• CONSUMERS WILL DEMAND 4K
• Better bandwidth and faster internet
• Online and multiscreen delivery
• 4K content creation will be more affordable
• OTT WILL BE THE NEW NORMAL (...)"

"(...) Cost benefits For Telecom operators, OTT is enabling them to embrace a new option to their proposition to consumers that can be delivered through their existing architectures, therefore keeping running costs down. One such example is POST Luxembourg, which uses OTT to offer its customers with fast and high-quality programming delivered via IP, including 4K multiscreen streaming. Doing so is proving a cost-effective way of offering new services to consumers that enables POST Luxembourg to expand its footprint and grow revenue (...)"

Read:
https://www.thefastmode.com/mobile-data-services-trends/9729-why-4k-ott-will-move-from-niche-to-mass-market-consumption