The 'biggest ever' EE TV campaign started! (28 october 2015)

(28 October 2015)

Kevin Bacon wears fat suit and barks like a dog in 'biggest ever' EE TV campaign

"Kevin Bacon has donned a fat suit in his latest outing for EE, as the mobile phone network launches a new campaign that it claims is its biggest to date. (...)"

"(...) After airing today, the ad will also appear during primetime TV on Saturday night, including during The X Factor live shows on ITV. The "connected world" campaign will also run across print, social and digital. 

Spencer McHugh, the director of brand at EE, said: "Innovation is at the heart of everything we do and we’ve launched some fantastic, truly ground-breaking connected products in recent months. 

"We wanted to create a memorable campaign that showcased the very best of what we do.  (...)"

Source:

http://www.campaignlive.co.uk/article/kevin-bacon-wears-fat-suit-barks-dog-biggest-ever-ee-tv-campaign/1370316