Gros ventes de EE TV, sur la base de clients... (Netgem, Telcos, mobile TV, broadband, UK)

( 23 February 2016)

Beaucoup de ventes [EE TV] 
chez les bases de clients mobile et "home broadband" !!!

Lire: 
totaltele.com/view.aspx?ID=492879


"(...) 

Time is right for telcos to profit from mobile TV

By Mary Lennighan, Total Telecom, in Barcelona
Tuesday 23 February 2016


"Operators can win customers by offering more targeted content, leveraging their billing assets to encourage consumers to make small purchases."

"[There is] definitely revenue uplift," said Guillaume Sampic, head of strategy at U.K. mobile operator and provider of a nascent TV service EE, speaking at an event hosted by Total Telecom and TV technology provider Netgem in Barcelona on Tuesday.

"We heavily cross-sell [EE TV] to our home broadband" and mobile customer bases, he said. (...)"

(cross-sell = sell (a different product or service) to an existing customer)