Netgem leverages generative AI

 2025-03-18

Netgem leverages generative AI

 to expand its service offering to media publishers by teaming up with Bary

"Netgem announces a strategic expansion in the field of artificial intelligence (AI) through its business dedicated to services for film and audiovisual publishers. This initiative marks a further step in Netgem's commitment to providing innovative solutions for the media industry. 

 Investment in R&D and strategic partnership with Bary

 To realize this ambition, Netgem is investing in AI specialist Bary. This partnership will give Netgem access to a research and development unit dedicated to AI and having developed market-validated solutions. Netgem is thus strengthening its ability to innovate and bring out new products at an accelerated pace, without changing its associated cost structure. (...)"

Responsible AI at the service of creation 

As a first application of this partnership with Bary, Netgem is launching a service for publishers, under the brand name TheSubtil.ai, which combines the efficiency of generative AI (LLM) with the human expertise of translators-adaptors, while preserving intellectual property rights. The translators on whom the new service relies retain their copyright and are remunerated for their work via their collective management society. 

"A solution for localizing audiovisual works  

Thanks to TheSubtil.ai, audiovisual companies will be able to localize their works, whether they are destined for the French or international market. This feature will enable them to reach a wider audience and maximize the potential of each piece of content. Since its conception in 2024, The Subtil.ai service has attracted the attention of major TV networks. As a design partner, Groupe M6 supported TheSubtil.ai in its development, testing and adjusting the solution in real-life conditions. 

 "Working with Bary is always a great experience. Together, we have created an innovative solution combining human and machine. Seeing this solution accessible to the whole market is a great proof of the success of our collaboration" says Alix de Goldschmidt, Innovation, IA Program & Data Director Groupe M6. "

About Bary 

Founded in 2021, Bary is a technology company specializing in the development of solutions for large groups, particularly in the fields of blockchain and artificial intelligence. Drawing on its experience with high-profile customers, the company has decided to launch its own product, TheSubtil.ai, an innovative AI-based subtitling and translation solution dedicated to localizing content in the media and audiovisual industries. 

Sources:

https://www.netgem.com/sites/default/files/netgem/fichiers/news/2025%2003%2019%20CCP%20NETGEM%20-%20BARY%20-%20IA%20-%20DEF%20-%20ENG.pdf

https://www.thesubtil.ai/

https://www.thesubtil.ai/#about

https://www.bary.ai/