Netgem buys BARY AI unit

March 19, 2025: Netgem announces a strategic expansion in the field of artificial intelligence (AI) through its business dedicated to services for film and audiovisual publishers. This initiative marks a further step in Netgem's commitment to providing innovative solutions for the media industry.

Investment in R&D and strategic partnership with Bary To realize this ambition, Netgem is investing in AI specialist Bary. This partnership will give Netgem access to a research and development unit dedicated to AI and having developed market-validated solutions. Netgem is thus strengthening its ability to innovate and bring out new products at an accelerated pace, without changing its associated cost structure.

JUNE 23, 2026 BARY, an Israeli AI company founded in Tel Aviv, was sold to the French media and technology group Netgem, as part of another Israeli exit in the artificial intelligence sector. Netgem, which is traded on the Euronext exchange, said it is acquiring the French-Israeli startup BARY, which developed TheSubtil.ai, an AI-based system for translating, subtitling, and dubbing films and series. Under the deal, Netgem will acquire the company’s technology assets and its research and development unit in Israel.

Source: https://www.jpost.com/business-and-innovation/article-900290

TheSubtil.ai to form part of Enclair
Following the acquisition, Eclair, part of the Netgem Group and one of the oldest companies in the film services sector, founded in 1907, will fully integrate TheSubtil.ai and make it a central component of its localization activities in France and other international markets.