Netgem announces an enhanced Content service collaboration with Bouygues Telecom."
Today, thanks to this strengthened partnership (which adds live streaming, VOD, and FAST streaming to cloud gaming), we have confirmation of the service's success, already available at the following address:
https://www.bouyguestelecom.fr/option-mobile/pleio
(Bouygues Telecom partnered with Gamestream to launch Pleio, a subscription-based cloud gaming service, on December 1, 2020, designed to promote 5G adoption. It offers over 200 unlimited, console-quality games for €9.99/month on Android, iOS, PC, and Bbox, aimed at families and casual gamers without requiring extra hardware.)
"With this new agreement, Netgem extends the distribution of Pleio TV and its FAST channel offering in France to millions of Bouygues Telecom TV customers. Bouygues Telecom subscribers thus benefit from a significantly enhanced entertainment experience. An initial curated selection of 20 new channels is available from launch and will continue to grow, with varied themes targeting the whole family: “GenZ” (ADN, Eclutch), music lovers (Qwest), epicureans (TV5 Monde+ Chefs) or Novelas aficionados (Passion Novelas, Passion Bollywood, Fréquence Novelas).
Bouygues Telecom has selected Netgem for the quality of the content but also for the ‘Turnkey’ aspect of the solution: indeed, Netgem has developed a complete technical ecosystem (SSAI, CDN, Ad-servers, multi-Ad Sales house), guaranteeing quality of streaming distribution, as well as the most effective advertising monetisation, building on the model successfully deployed in the United Kingdom since 2020, and now available in all territories."
Source: https://www.netgem.com/sites/default/files/netgem/fichiers/news/CP%20Lancement%20Bouygues%20FAST_UK_0.pdf
"Clients TV / Fixe Bouygues Telecom: ≈ 5,4 millions de clients fixes fin 2025. La grande majorité de ces abonnés utilisent la fibre (≈ 4,7 millions FTTH)."
(En pratique, cela signifie que le nombre de clients pouvant utiliser la TV Bouygues (via Bbox ou l’app B.tv) est autour de 5,4 millions, même si tous ne prennent pas forcément l’option TV.
Pour situer l’échelle =>
Clients mobile : ≈ 27 millions.
Clients fixe (Internet + souvent TV) : ≈ 5,4 millions.
Donc on estime que Bouygues Telecom a environ 5 millions de clients TV potentiels en France.)
Entre la concurrence en France, Bouygues Telecom se distingue sur plusieurs points en ce début d'année 2026 :
RépondreSupprimer.Taux de conversion Fibre : Avec 86 % de ses clients fixe déjà sur la fibre, Bouygues a l'un des parcs les plus "modernes". Cela réduit ses coûts de maintenance par rapport à Orange qui gère encore des millions de lignes ADSL.
.Stratégie TV : Contrairement à Free qui mise sur des Player haut de gamme (Ultra, Devialet), Bouygues a simplifié sa gamme autour de l'expérience Android TV et mise sur son application b.tv (intégrée directement dans les Smart TV Samsung/LG), ce qui lui permet de séduire les foyers qui ne veulent plus de décodeur physique.
.Qualité de service : Les baromètres récents (nPerf 2025/2026) placent souvent Bouygues en tête sur les débits Wi-Fi, un argument clé pour la consommation de TV en 4K/8K.
Sylvain ThevenotSylvain Thevenot,
RépondreSupprimerManaging Director, Netgem PLEIO,
Today (2026-03-11), about, the news PLEIO TV across Bouygues Telecom:
"... more than just a technical launch ; it’s a MASSIVE VALIDATION of our "Content-as-a-Service" strategy. "
SOURCE:
https://www.linkedin.com/posts/sylvainthevenot_netgem-bouyguestelecom-fastchannels-activity-7437415326306365440-WVKm/
(March 11, 2026)
RépondreSupprimer"Netgem’s GDC 2026 Post Shows the Next Part of the Pitch
Netgem’s LinkedIn post from GDC 2026 gives that next step a clearer shape. In the post, the company said its cloud gaming service is growing across 10 markets. It pointed to Jio in India, Telkom in Indonesia, and PLEIO in the UK. It also invited partners that want to bring games to a wider audience to speak with its VP of Gaming Strategy. Read beside the Bouygues update, that doesn’t come across like filler from a trade show. It reads like a company using GDC to pitch the next stage of its cloud gaming rollout.
That doesn’t guarantee PLEIO becomes a major name outside operator circles. It does make Netgem one of the clearer examples of cloud gaming moving into the home through telecom TV services. This isn’t just a direct-to-consumer app story. It’s a distribution story built around operators, the living-room screen, and a broader entertainment bundle. Bouygues doesn’t complete that argument on its own, but it gives it much stronger support than before."
Source:
https://clouddosage.com/netgems-bouygues-expansion-shows-the-next-step-for-pleio-cloud-gaming/