mercredi 16 mars 2016

#TelcoTV - a superior TV service, 2016 Whitepaper from Netgem ! (“Millennial TV”, challenges and opportunities)

(15 mars 2016)
#TelcoTV- a superior TV service!

"Millennial TV!

TV, the Millennial way!


Millennials have arrived. 

They are the largest generation in history, amplifying their own views using technology. 

Other groups follow and will increasingly follow their lead. These Millennials are tech savvy and are seen as the first generation of “digital natives”. They are hard to target, hard to reach and hard to engage. They consume and use TV and Video in non-traditional ways. 

Millennials are already acting as force for change and unusually, they may actually keep changing even as they grow older and wealthier, further amplifying their impact on TV and content based industries. 

 Traditional TV won’t go away anytime soon. However, it too is changing. There are a range of experiences that Millennials expect or would suit them. We outline some of them here from multiscreen to mobile to social. 

In this document we explore some of the challenges and opportunities that this presents for telcos and mobile operators in particular. “Millennial TV” needs to be part of the wider TV model now and going forward."


http://www.netgem.com/news/wp-content/uploads/2016/03/TelcoTV-Whitepaper-from-Netgem.pdf


"Netgem provides Fixed and Mobile Telecom operators with #TelcoTV - a superior TV service, offering intuitive navigation, simple access to the content consumers love, and multiscreen viewing, in- an out-of-the-home. 

We offer the widest choice of local and international linear and on-demand content, with flexibility to enjoy both free and affordable premium channels. 

With 20+ deployments in Europe, APAC, and South America, and over five million active viewers, Netgem is best placed to partner with the most innovative telco operators and help them win in their market. Find out more at: netgem.com"

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