Netgem's PLEIO platform selected by VodafoneThree for its Vodafone TV and entertainment service
Vodafone TV brings all the content families love into one place – helping households spend less time searching and more time watching:
=> Vodafone TV brings together live TV, On Demand, streaming, gaming, music and more into one powerful entertainment hub.
=> All the content customers love in one place, including Netflix, HBO Max, Freely, an additional150+ live channels, 300+ games and thousands of apps through the Google Play Store.
=> Intuitive discovery through Smart AI search and personalised recommendations.
=> A companion app keeps entertainment flowing – start a show at home and take it on the move.1
=> And with Vodafone SuperMobile™2, customers can get up to 4x faster3 speeds on Vodafone’s new 5G+ FastTrack™ for uninterrupted streaming out of the home.
=> Powered by a small but mighty set top box with Android TV, 4K, Dolby Atmos and Dolby Vision.
=> Available in October 2026 to Vodafone customers with a broadband or mobile plan.
(Vodafone UK presently, has around 18.3 million mobile customers and approximately 1.6 million broadband customers)
Vodafone is the UK’s largest full fibre broadband provider reaching 25.95 million UK homes and premises. Vodafone data sourced by Vodafone network data. Comparative data is independently verified by thinkbroadband.com, results based on availability of CityFibre, Openreach, OFNL, Virgin Media, and Community Fibre as of August 2026.
At launch, Vodafone TV will:
. Include Netflix and HBO Max, with the option to add other streaming services.
. Come with Freely built-in, bringing together over 70 live channels and thousands of hours of on-demand content from the BBC, ITV, Channel 4, Channel 5 and more, without the need for a dish or aerial.
. Give customers access to more than 300 cloud games, playable on a smartphone or with a Bluetooth controller.
. Let customers rent or buy the latest films directly through Vodafone Box Office.
. Bring together thousands of apps through the Google Play Store. Plus customers can add Disney+, YouTube Premium, DAZN, Spotify and Prime through Vodafone Subscription+6 on a 30-day rolling basis for the ultimate flexibility.
. Enable seamless viewing at home and on the move through the Vodafone TV companion app
. Include parental controls through a secure Master PIN.
. Deliver a fast and responsive entertainment experience, powered by 3GB of RAM and 32GB of storage for smooth navigation, streaming and gaming.
Sources:
https://www.netgem.com/en/news/netgems-pleio-platform-selected-vodafonethree-its-vodafone-television-and-entertainment
https://www.vodafone.co.uk/newscentre/press-release/introducing-vodafone-tv/
https://www.linkedin.com/feed/update/urn:li:activity:7501569716436504576/
https://www.linkedin.com/posts/sylvainthevenot_netgem-bouyguestelecom-fastchannels-share-7437415324364476416-XGJr/
https://www.linkedin.com/posts/sylvainthevenot_huge-pride-today-vodafonethree-just-announced-ugcPost-7501194724800716800-5EdG/?utm_source=share&utm_medium=member_android&rcm=ACoAAAtNIW0BhsdGik5pJZOjqOFFwd9No18ecnc
Vodafone TV, un changement d’échelle pour Netgem:
➡️ Netgem a été retenu pour opérer Vodafone TV au Royaume-Uni via sa plateforme PLEIO, dans le cadre d’un accord pluriannuel. Le service sera proposé en marque blanche sur les applications et les décodeurs de l’opérateur, avec un lancement commercial prévu en octobre 2026.
➡️ Le potentiel adressable change nettement d’échelle. Vodafone compte 1,87 million de clients haut débit et près de 28 millions d’abonnés mobiles, auxquels Vodafone TV pourra être proposé. Ce dernier point est déterminant pour Netgem, dont les précédents partenaires britanniques disposaient de bases clients beaucoup plus limitées.
➡️ Le modèle économique du contrat constitue également un élément clé. PLEIO s’intègre directement aux applications et aux décodeurs de Vodafone, sans livraison de matériel ni box à financer. Cette configuration devrait ainsi améliorer les unit economics de Netgem au Royaume-Uni et soutenir le taux de marge brute, sans capex associé au déploiement.
Selon les hypothèses d’EuroLand Corporate, un taux d’attache de 5 % sur la base mobile et de 10 % sur le haut débit pourrait représenter environ 1,4 million d’abonnés à maturité. Les premiers indicateurs de commercialisation permettront de préciser progressivement l’impact du contrat, dont la contribution est attendue plus significative à partir de 2027.
(Vodafone UK presently, has around 18.3 million mobile customers and approximately 1.6 million broadband customers)
"Roger_Gooner says: September 3, 2026 at 5:11 pm
RépondreSupprimerWell, this is interesting. As Mark said, some of us remember Vodafone’s launch of Pay TV in the UK which got pulled in 2017 at a cost of millions. Now we have this hub which is intriguing as it’s another Freely device – but compared with Netgem’s puck its specification is much superior. Although Netgem is heavily involved the Vodafone hub uses Netgem’s cloud platform and not its hardware.
So who can use this hub?
It will connect only to Vodafone’s routers (fixed line and 5G FWA), and the best estimate I have is about 2.18–2.27 million in total (significant but not huge). In comparison the other Freely devices, the Netgem Pleio and Manhattan Aero, will work with any ISP.
But there’s more: Vodafone mobile users can get this TV service through a companion app, so what Vodafone is offering is a home + mobile converged platform whilst Pleio is just a home‑only puck.
So why re-enter the congested Pay TV market?
👉 The strategy is to boost fixed line and 5G FWA broadband by the new Vodafone TV service, i.e. broadband is what really matters. And the companion app is important: get the Vodafone mobile users hooked on the TV service and it’s a small step to getting a lot of them to subscribe to fixed line or 5G FWA broadband with the hub when their BT/Virgin Media/Sky subscription ends."