Vodafone has launched its first UK advertising campaign for Vodafone TV, positioning the service as a way to simplify access to streaming subscriptions, live television and entertainment apps.
The “Welcome to Smarter TV” campaign, created by Leo UK and starring regular Vodafone spokesperson the presenter Roman Kemp, began on 4 November across:
1. television,
2. broadcaster VOD,
3. cinema,
4. YouTube,
5. radio,
6. social media and
7. outdoor advertising.
Vodafone TV launched in the UK in 2 October 2026, combining Netflix Standard with Ads and HBO Max Standard with Ads with Freely, more than 150 additional streamed live channels and access to content apps and over 300 games.
The service starts at £17 per month when added to or upgraded with an eligible mobile and broadband plan. The 24-month agreement includes increases to £18.50 in April 2027 and £20 in April 2028, with a minimum internet connection speed of 20Mbps required.
The new VodafoneTV service is powered by Netgem PLEIO
SEE: https://www.broadbandtvnews.com/2026/11/06/vodafone-tv-launches-first-uk-campaign/
La question : Que parte dos 17 £ par mois (récurrentes), entrera dans les sacs de Netgem?
RépondreSupprimerVodafone (qui fait partie de la coentreprise VodafoneThree au Royaume-Uni) a:
~ 18 à 18,3 millions de clients déplacés (ou
~ 27,94 millions combinés après la fusion avec Three UK) et
~1,91 million de clients de groupe grande fixation.
Vodafone Group Plc v - H1 FY27 Results
RépondreSupprimer10 November 2026
To read:
UK: We are applying Vodafone’s leading customer experience best practices to all our brands, with customer satisfaction and mobile contract churn improving across the board, including the Three brand. The results of our £11 billion investment programme are already visible with Vodafone 5G speeds increasing by 82% since April 2025 (Ookla Speedtest Intelligence). We are now monetising our network quality through Vodafone SuperMobile, an innovative proposition offering higher speeds and guaranteed reliability for consumers and business customers. In broadband, we are now offering gigabit speeds and
===> Vodafone TV to 26.5 million households.
SOURCE:
https://www.investegate.co.uk/announcement/rns/vodafone-group--vod/vodafone-group-h1-fy27-results/9866421
Vodafone Group Plc v - H1 FY27 Results
RépondreSupprimer10 November 2026
To read:
"Our TV customer base declined by 115,000 (Q1: -55,000, Q2: -60,000). The structural decline in demand for standalone linear TV services => was partially offset by our strategy to bundle basic TV with our broadband services."
SOURCE:
https://www.investegate.co.uk/announcement/rns/vodafone-group--vod/vodafone-group-h1-fy27-results/9866421
"The operator also reported that some 740,000 of their consumer customers were now converged (up by a steady 11k in Q2 vs 11k in Q1) – taking both a broadband and mobile bundle. Finally, readers may recall that Vodafone launched their first pay TV products in the UK last month, although it’s still far too early to see any solid figures on that."
RépondreSupprimerSOURCE:
https://www.ispreview.co.uk/index.php/2026/11/vodafone-uk-reach-1-9-million-broadband-customers-as-mobile-slides-to-27-94m.html