The traditional TV model is changing, 2016... (EE TV, Netgem, Pay TV or Free-to-Air broadcasters)

(8 january 2016)
‘TV the Telco Way’
will be the Differentiator 

for Mobile and Fixed Operators in 2016
1: THE MOBILE WILL BECOME THE PRIMARY SCREEN

2: CONTENT DISCOVERY ON THE USER’S TERMS WILL BE PARAMOUNT

3: BROADCASTERS MUST ESTABLISH NEW DISTRIBUTION CHANNELS TO REMAIN RELEVANT

4: TELCOTV WILL GAIN MOMENTUM OVER PAY TV MODELS


"(...)

With operators increasingly embracing TelcoTV-based solutions, consumers often get access to both models, making it more appealing for telecoms operators to invest and develop new hybrid solutions that reach the widest group of targets – across Free and Premium content. While some are doing this already – EE for example – telcos are still in their relative infancy in terms of market share in TV. This means that they need deliver a compelling mix of Free and Premium content: TelcoTV delivers this perfect mix offering the widest choice to customers across live and OTT On-Demand content.

The traditional TV model is changing, and now is the time for Telecoms operators to seize the opportunities available in order to differentiate themselves, and shape ‘TV the Telco way’ to develop new revenue streams and to ensure a successful 2016 and beyond."

Source: http://www.thefastmode.com/technology-and-solution-trends/7009-tv-the-telco-way-will-be-the-differentiator-for-mobile-and-fixed-operators-in-2016