Localisation and relevance key to winning OTT battle in Asia, says PCCW Media MD Janice Lee
"Localisation and relevance will be the key battleground for over-the-top service providers in the race for subscribers in Asia, the head of Hong Kong’s newly launched on-demand streaming content brand Viu has said.
"...Viu has attracted more than 500,000 downloads in less than three months after launching in its home market of Hong Kong. This reflects a “phenomenal response to the service,” Lee said.
After Singapore, the service is to launch next in Malaysia, Indonesia and India, and Lee revealed plans to introduce a bouquet of Japanese and Chinese shows to the platform as the next step in building its content arsenal.
Viu launches the week after Netflix announced it was to launch in 130 globally, including a number of key markets in Asia including entertainment hubs Korea and Japan. Netflix is on a hiring spree to market its service across the region and has hired a creative agency to produce content for its social media channels...."Source:
http://www.mumbrella.asia/2016/01/localisation-and-relevance-key-to-winning-ott-battle-in-asia-says-pccw-media-md-janice-lee/
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